leahbrier.com

I don’t know about you but I am a huge fan of the show So You Think You Can Dance. The way I defend my watching this silly FOX reality/competition show is that the show is actually showing talented dancers in routines that are completely and totally out of their comfort zone.

When a singer sings on American Idol they not only get to choose almost all of their songs, but singing is singing. They aren’t going from pop to opera, they are going from 70′s pop to a more contemporary pop song. While it takes talent to sing, the competition doesn’t bring any real challenges into the mix.

So You Think You Can Dance is completely the opposite. These dancers all have a specialty  (hip-hop, contemporary, ballroom) and then they are given a few days to master a completely different style. Unlike singing, these dancers may have never taken a step in the direction of the style they are being asked to perform in and that to me makes it a real competition.

So, basically I just wanted to give my 2 sense! There was no real point other than that but to tell you how good the show is and that if you haven’t seen it yet you really should! So You Think You Can Watch!?

For years now we have been calling anything that you put on your lips, that isn’t lipstick, chapstick — but that’s a brand name. Same with BandAid’s, Ziplock and in my mother’s case, Kleenex.

More recently it has been the case that some of the brands we use all the time have become verbs: “I’ll Google it” or “I Swiffer-ed the floor.”, etc…..

Ok, I’ll get to my point…

Febreze.

They have some of the worst commercials in the world, by far, because they simply don’t realize how universal their product has become.

The ad says “we need to wash it” — meaning that the smell of the room is so bad that it needs to be cleaned. What I don’t understand is why P&G isn’t taking advantage of the fact that, in this country at least, people commonly use Febreze as a verb! If they were smart, they would use this to their advantage and say “we need to Febreze it!” instead of implying that someone should wash their room — who would even say that?! Wouldn’t they just say clean?!

P&G, this is my second brilliant idea — check out my Swiffer commercial pitch.  Call me!