leahbrier.com

For years now we have been calling anything that you put on your lips, that isn’t lipstick, chapstick — but that’s a brand name. Same with BandAid’s, Ziplock and in my mother’s case, Kleenex.

More recently it has been the case that some of the brands we use all the time have become verbs: “I’ll Google it” or “I Swiffer-ed the floor.”, etc…..

Ok, I’ll get to my point…

Febreze.

They have some of the worst commercials in the world, by far, because they simply don’t realize how universal their product has become.

The ad says “we need to wash it” — meaning that the smell of the room is so bad that it needs to be cleaned. What I don’t understand is why P&G isn’t taking advantage of the fact that, in this country at least, people commonly use Febreze as a verb! If they were smart, they would use this to their advantage and say “we need to Febreze it!” instead of implying that someone should wash their room — who would even say that?! Wouldn’t they just say clean?!

P&G, this is my second brilliant idea — check out my Swiffer commercial pitch.  Call me!